OBJECTIVE OF STUDY AND COURSE CONTENT FOR BACHELOR OF SCIENCE (Bsc.) CORPORATE BUSINESS COMMUNICATION MANAGEMENT
By the end of this course, students should be able to:
Understand and demonstrate the use of basic and advanced proper writing techniques that today’s technology demands, including anticipating audience reaction.
Write effective and concise letters and memos.
Prepare informal and formal reports.
Proofread and edit copies of business correspondence.
Use career skills that are needed to succeed, such as using ethical tools, working collaboratively, observing business etiquette, and resolving workplace conflicts.
Plan successfully for and participate in meetings and conduct proper techniques in minutes of meeting writing.
Use e-mail effectively and efficiently.
Develop interpersonal skills that contribute to effective and satisfying personal, social and professional relationships
Course Description:
This course is designed to give students a comprehensive view of communication, its scope and importance in business, and the role of communication in establishing a favorable outside the firm environment, as well as an effective internal communications program. The various types of business communication media are covered. This course also develops an awareness of the importance of succinct written expression to modern business communication.
Week 1
Introduction and definition of business communication
What is business communication
Week 2
Types of business communication
Component of business communication process
Oral communication- meaning, advantages and limitations
Written communication- meaning, advantages and limitations
Week 3
Nonverbal communication – action speaks louder than words – case scenarios
What is non-verbal communication
The component of non-verbal communication
Week 4
Importance of effective business communication in an organization
Week 5
Communication flow in an organization
Different types of communication flow in an organization
Week 6
Effective writing to get a job or potential client, with great examples
Intercultural communication
How to improve intercultural communication
Week 7
How to make great presentation
The use of body language in communication
Ethics of handshake, crossing of arms, sitting posture, gestures and facial expression and their significance
Week 8
Grapevine communication (informal business communication)
Example of grapevine network of communication
Pros and cons of grapevine communication
Advantages and disadvantages of grapevine communication.
Week 9
Feedback
Communication barrier – reason for communication breakdown
Overcoming communication barrier
Information overload and how to manage it
Week 10
8 Cs of effective communication
How will the awareness of the 8 Cs business communication makes you an of effective communicator
Week 11
Informal networks in organizations and organizational effectiveness
Description
Introduction
The role of informal networks
Down sides of informal networks
Week 12
Corporate meetings
How to conduct a meeting
Week 13
10 top negotiation skills for success at the bargaining table
Week 14
Seven steps to a better integrated marketing communication strategy (IMC)
Meaning of IMC
Week 15
How to write an effective and efficient professional meeting minutes
5 tips to learn how to write meeting minutes
Week 16
Business communication ethics
About ethical communication in business
Advantages of ethical communication in business
Communication code of ethics
Aspects of ethical communication
Week 17
How communication tools can improve your business productivity
