PROFESSIONAL EXECUTIVE DIPLOMA IN CORPORATE BUSINESS COMMUNICATION


OBJECTIVE OF STUDY AND COURSE CONTENT FOR PROFESSIONAL EXECUTIVE DIPLOMA IN BUSINESS COMMUNICATION MANAGEMENT


By the end of this course, students should be able to:

Understand and demonstrate the use of basic and advanced proper writing techniques that today’s technology demands, including anticipating audience reaction.

Write effective and concise letters and memos.

Prepare informal and formal reports.

Proofread and edit copies of business correspondence.

Use career skills that are needed to succeed, such as using ethical tools, working collaboratively, observing business etiquette, and resolving workplace conflicts.

Plan successfully for and participate in meetings and conduct proper techniques in minutes of meeting writing.

Use e-mail effectively and efficiently.

Develop interpersonal skills that contribute to effective and satisfying personal, social and professional relationships

  • Course Description:

This course is designed to give students a comprehensive view of communication, its scope and importance in business, and the role of communication in establishing a favorable outside the firm environment, as well as an effective internal communications program. The various types of business communication media are covered. This course also develops an awareness of the importance of succinct written expression to modern business communication.

 

Week 1

  • Introduction and definition of business communication

  • What is business communication

Week 2

  • Types of business communication

  • Component of business communication process

  • Oral communication- meaning, advantages and limitations

  • Written communication- meaning, advantages and limitations

Week 3

  • Nonverbal communication – action speaks louder than words – case scenarios

  • What is non-verbal communication

  • The component of non-verbal communication

Week 4

  • Importance of effective business communication in an organization

Week 5

  • Communication flow in an organization

  • Different types of communication flow in an organization

 

Week 6

  • Effective writing to get a job or potential client, with great examples

  • Intercultural communication

  • How to improve intercultural communication

Week 7

  • How to make great presentation

  • The use of body language in communication

  • Ethics of handshake, crossing of arms, sitting posture, gestures and facial expression and their significance

Week 8

  • Grapevine communication (informal business communication)

  • Example of grapevine network of communication

  • Pros and cons of grapevine communication

  • Advantages and disadvantages of grapevine communication.

Week 9

  • Feedback

  • Communication barrier – reason for communication breakdown

  • Overcoming communication barrier

  • Information overload and how to manage it

Week 10

  • 8 Cs of effective communication

  • How will the awareness of the 8 Cs business communication makes you an of effective communicator

Week 11

  • Informal networks in organizations and organizational effectiveness

  • Description

  • Introduction

  • The role of informal networks

  • Down sides of informal networks

Week 12

  • Corporate meetings

  • How to conduct a meeting

Week 13

  • 10 top negotiation skills for success at the bargaining table

Week 14

  • Seven steps to a better integrated marketing communication strategy (IMC)

  • Meaning of IMC

Week 15

  • How to write an effective and efficient professional meeting minutes

  • 5 tips to learn how to write meeting minutes

Week 16

  • Business communication ethics

  • About ethical communication in business

  • Advantages of ethical communication in business

  • Communication code of ethics

  • Aspects of ethical communication

Week 17

How communication tools can improve your business productivity

GOOD LUCK