Event management is the application of project management to the creation and development of large or small scale events such as festivals, conferences, ceremonies, formal parties, concerts, or conventions. It involves studying the brand, identifying it’s target audience, devising the event concept, and coordinating the technical aspects before actually launching the event.
The process of planning and coordinating the event is usually referred to as event planning and which can include budgeting, scheduling, site selection, acquiring necessary permits, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering, coordinating with third party vendors, and emergency plans.
The events industry now includes events of all sizes from the Olympics down to business breakfast meetings. Many industries, charitable organizations, and interest groups hold events in order to market themselves, build business relationships, raise money, or celebrate achievement.
Creating a vision, organizing and managing large scale events
“What kind of work do you do?” is a commonly asked question upon meeting someone for the first time. If your reply is, “I am in event management”, you most likely will receive follow up questions regarding what exactly that means.
You may, in fact, be asked if you are a party planner or a meeting planner. In the event planning profession, the job titles are as diverse and numerous as the services offered and it can often be difficult to describe and differentiate one from the next.
This can be challenging when preparing an event planning portfolio, looking for work, or in working with a client who does not have the correct understanding of your job function and responsibilities.
Course content
Week 1
Introduction and Definition of the subject matter
Week 2
Different between Event management and Event planning
Event management
Event planning
Week 3
Event checklist
Week 4
Common event planning mistakes to avoid
Week 5
Event planning skills you need for success
Week 6
Breaking into the event planning business as an event coordinator
Week 7
How to find your first ever event job, and turn it into an event career
Week 8
Event planning career in corporate organizations
Week 9
Guide to your first event planning job
Week 10
The complete job search guide for career in event planning, The resources you need to land your dream event job
Week 11
Key event planning skills to highlight on your resume to hook clients
Week 12
Factors that influence an event planner salary
Week 13
How to find your event planning nitch
Week 14
Event planning 202: how to grow an event planning business
