STUDY OBJECTIVES AND COURSE CONTENT FOR Bsc. in SWOT ANALYSIS AND BUSINESS COMPETITION MANAGEMENT
To make a summary analysis of external and internal factors.
To identify key items for the management of the organization, which involves establishing priorities for action?
To prepare strategic options: risks and problems to solve.
It is through analysis that we can determine the diagnosis of the company: strengthening the positive points, indicating which points should be improved, chances of growth, increasing opportunities, etc.
To conduct a sales forecast in agreement with market conditions and study the capabilities of the company in general.
Internal environment (Strengths and Weaknesses) – the integration and standardization of processes, the elimination of inefficiencies. Focus on the core of the business.
External environment (Opportunities and Threats) – to have reliable and trustworthy data, to receive information quickly to support management in strategic decision making and to reduce errors.
After this study, students will be able to fully understand the competition in business and how to employ different competitive strategies to stay ahead of competitors.
Students will be able to learn how to enter a crowded market and dominate in it.
COURSE CONTENT
WEEK 1
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What is SWOT analysis
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Breaking down SWOT analysis
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Advantages of SWOT analysis
Week 2
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Executing a SWOT Analysis – pre –SWOT homework
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Example of SWOT analysis
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Example of SWOT analysis
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How to perform SWOT analysis
Week 3
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Using SWOT analysis to evaluate investments
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Limits of using SWOT analysis for investing
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Advantages of using SWOT for investing
Week 4
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Threat modeling
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What is threat modeling
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Breaking down threat modeling
Week 5
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Stock analysis
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Meaning
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Breaking down stock analysis
Week 6
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How to legally steal your competitors customer: a step by step guide
Week 7
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10 ways to keep ahead of the competition
Week 8
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37 examples of beating competitors – creating unbeating competitive strategies
Week 9
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How to beat the competitors in your industry
Week 10
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How to attack a crowded market and come out on top
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GOOD LUCK
